Email marketing software PHPKode(PHPKode operates e-commerce platform on the GetResponse email marketing activities) in the latest report noted that consumers this year will receive a lot of e-mail marketing information, which will include video content, such as customer feedback and product display.

Implix on January 27 to February 5 for more than 200 between the small and medium-sized e-mail marketers surveyed, of which at least 80% of marketers said they plan to use video e-mail this year, and 2009 years, only 16% said they would use.

 46% of respondents said that e-mail to add the video will greatly improve the conversion rate; 20% said the video could only slightly increase the conversion rate; 5% of doubt whether it can affect the video conversion; 29% that uncertainty.

1% of the respondents said the training courses or products of the video is the most effective type of video. Product promotion, customer identification and the effect of brand image information followed.

Simon Grabowski (Implix GetResponse was CEO and founder) said that the video length is based on the best goal difference and different. For example, if the product presentation in an e-mail can be maintained at 5 minutes, then it can be a powerful sales tool, but it must provide a very simple and easy to guide the operation of the product or service, then according to consumer research, show two or three most likely usage.

Grabowski said, assuming the content is very attractive and very attractive presenter, the customer identification can run a bit longer - 5 to 8 minutes. E-mail for marketing personnel in various industries, it is likely to be a very powerful persuasive tool, we hope to see more attention to this in the future to produce high-profit application. Unfortunately, many marketers still do not intend to take the time to "harvest" the "fruit."

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