Email marketing software, luxury brands are now increasingly using the following to learn more about the luxury brands how to carry out email marketing, email marketing and in the process of emerging issues.


Subscribers to the e-mail, the content-rich information on practical and timely and effective e-mail better. However, nowadays most of the brands will always ignore the different target groups to buy access to records of interest and in the past, blindly "too much" to send e-mail contains a lot of similar information.


Valid e-mail message with an invalid e-mail message any different?


Valid e-mail messages with timely, relevant, highly targeted, and information richness. On the contrary, invalid e-mail information is manifested in random, non-specific and not relevant.


What practical strategies to help luxury brands to avoid excessive e-mail?


The best strategy is to test the frequency and rhythm to determine the best for a particular target user to send time, the volume of mail, and message content. In addition, monitoring unsubscribe and complaint rates at the same rate, the subscribers concerned about the positive feedback that can help marketers come to this e-mail marketing programs for user engagement on the overall evaluation. Finally, the marketing staff to keep in mind in mind is that in the information to all customers started "bombing" before, please take into account the user to do so may result in loss of opportunity cost.


How the luxury brand marketing activities by e-mail to enhance customer lifetime value and reduce customer churn?


With all other direct marketing activities, we believe that the greatest impact on the customer life cycle most important factor in turn as follows: 
1) market segmentation 
2) commodity prices 
3) The combination of media or channel 
4) the frequency and rhythm 
5) the actual creative


Luxury brands are a good balance has been able to email marketing strategy - to convey a timely reminder to the customer service but will not bring too much of nuisance e-mail?


Generally, luxury retailers and travel companies to balance the number of messages and to send promotional information related to doing well.


First, most high-end brand in the new user registration number when sending welcome message, in this "honeymoon period" to carry out the initial interaction with the user. At this stage, the consumer and the brand most likely to interact and be happy even expect to get a registration confirmation message. These emails will be sent marketers highest click-through rate and reply to messages. Therefore, at this stage is not only the need for timely recognition of marketing staff to set up and user expectations, but also to take this opportunity to pass the user's preferences, and for the welcome message in the specific content of the click access to further understand the subscriber's interest.


Second, the excellent e-mail marketers will realize that market segmentation is to set and manage the critical number of messages. If some consumers favor of the project only slightly, "standard" weekly newsletter or promotional enough to users in the market for specific products or services, the first thought of the brand. In view of these luxury consumers, marketers may be less than the high level of understanding of the user's understanding of loyalty, so send an e-mail steady style will make the brand a broader group of consumers recruited, at the right time to get these consumers ages.


On the other hand, a significant high loyalty customers want to more and more frequently related to the content received by e-mail, but many brands of low participation because of concerns that users set to send the number and frequency of low ceiling, but missed the high rate of return to this part of the user's communication opportunities. For example, many high-end hotel with us all the advanced e-mail set trigger mechanism, the user's stay Qianhou strengthen their communication, to increase customer participation, and promote the hotel's various activities and services.


We believe that the use of convenient and highly effective email marketing channels, highly targeted communications, will be access to the best way to luxury consumers favor.